Spark Networks® Launches Spark.com

Number One Provider of Niche Dating Sites Ignites Members’ Possibilities With New Site

Beverly Hills, Calif., December 17, 2009 – Spark®.com, a new site for highly-qualified singles sincerely looking for love, laughter and romance launches today, announced Spark Networks, the number one provider of niche online singles communities.

Embodying a contemporary look and feel, Spark.com unites millions of members from the trusted AmericanSingles®.com and Date.ca®communities into one clean and easy-to-navigate site with global appeal; a better dating experience and greater value than other subscription dating sites. Both existing and new members will reap the benefits of the new site features and functionality, allowing for an easier and more enjoyable time spent finding a significant other.

“We’re thrilled to introduce Spark.com,” said Adam Berger, Chief Executive Officer of Spark Networks. “We’ve implemented some great new and proven features for the serious dater interested in an exciting yet secure experience. This is a site for singles who still want to have fun but  are starting to get a little more serious about finding that special someone, and don’t want to pay the high monthly subscription fees other well known sites charge.”

One exciting new Spark.com feature is the free Color Code Personality Test, a compatibility exercise required of all new members to help them learn more about themselves by providing insight into strengthening and building existing relationships and learning how to get new relationships off to a better start. Other features include a profile photo prerequisite for all new members to encourage authenticity and visual representation; the ability for all members (including non-subscribers) to access email messages to promote communication; and more photo upload space, allowing members to better express themselves with up to 12 photos and captions on their profiles.

Spark.com members will also gain access to new search features such as Keyword Search, enabling them to search by any word or phrase mentioned in all profiles so they can find matches based on hobbies, interests, occupations and more. Another search feature available on Spark.com is “Who’s Searching for You?,” a search option members can use to find matches based on what other members are looking for – and who is searching for them.

“We believe Spark.com fills a void in the marketplace for singles that value quality, honesty and maturity,” says Berger. “The goal is not only to match people according to their interests and preferences, but also to foster meaningful and lasting relationships.”

For more information on Spark.com and all of the site’s new offerings, please visit www.spark.com.

About Spark.com

Spark (www.Spark.com) is a new online personals community for serious singles looking for love.  Spark is owned and operated by Spark Networks, Inc. (www.Spark.net), one of the world’s leading providers of online personals services. Spark Networks’ shares trade on the NYSE Amex under the symbol “LOV” (NYSE Amex: LOV).  In addition to Spark.com, the Spark Networks portfolio of consumer websites includes, among others, JDate®.com (www.JDate.com), ChristianMingle®.com (www.ChristianMingle.com), BlackSingles.com® (www.BlackSingles.com), MoretoLove®.com (www.MoretoLove.com), SingleParentsMingle®com (www.SingleParentsMingle.com) and SingleSeniorsMeet™.com (www.singleseniorsmeet.com).