The Spark Networks team is made up of energetic, innovative, self-starting individuals who thrive in a fast-moving, creative environment. We're an equal opportunity employer with a comprehensive employment package that includes competitive salaries, medical benefits, a 401k program, flex spending account and stock options. If you think your particular skills and experience would add to our team, we'd love to hear from you.
Search Marketing Specialist
Provo, UT
The Search Marketing Specialist (SMS) will be responsible for managing paid search for Spark Networks to support customer acquisition and transaction goals at allowable acquisition costs. The SMS will continuously identify and evaluate new opportunities for distribution growth and will interface with internal marketing, product, and technical groups to develop, implement, and support marketing strategies and programs. He/She will steward and coordinate campaign through all phases of launch and maintenance, including contract review and approval, ad copy development, trafficking, reporting and analysis, and optimization.
Responsibilities:
The Search Marketing Specialist will work closely with the Search Marketing Manager to manage the company’s PPC search campaigns (Google, Yahoo!, MSN, Ask) to successfully drive cost-effective sales. This person will need to be analytical and organized, understand business drivers, and possess effective communication skills to develop and maintain close relationships with the top-tier search engines. The SMS will be responsible for generating campaign performance reports, providing performance analysis, and executing on that analysis to ensure positive ROI.
- Responsible for the day-to-day campaign management to effectively reach growth and acquisition goals
- Manage tracking and reporting of campaigns and provide performance goals
- Perform analyses on click, conversion, spend, and ROI to identify growth/optimization opportunities
- Increase CTR, conversion, and ROI through bid management and creative testing
- Monitor and report on changes and trends in the competitive landscape
- Research, build, and refine our keyword lists to continually grow search marketing campaigns
Qualifications:
- 1-2 years directly related experience in search marketing
- Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on your analysis
- Excellent fiscal responsibility
- Advanced analytical and mathematical skills
- Experience with ad sales or media buying a plus
- Previous work with affiliates also helpful
Send all resumes via mail, email, or fax to:
Spark Networks
Attn: Human Resources
8383 Wilshire Blvd., Suite 800
Beverly Hills, CA 90211
Fax: (323) 658-3001
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Spark Networks is an equal employment opportunity employer and does not discriminate on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, age, religion, creed, disability, marital status, veteran status, political affiliation, or any other factor protected by law.