Mobile Media Manager

The Mobile Media Manager will be responsible for delivering online mobile media buys and managing mobile partnerships to support customer acquisition goals at allowable acquisition costs. The Mobile Media Manager will continuously identify and evaluate new opportunities for distribution growth.

He/she will interface with internal marketing, product, and technical groups to develop, implement and support marketing strategies and programs. Additionally, he/she will fully manage partnerships and campaigns through all phases of launch and maintenance, including negotiation of the media buy, contract review and approval, creative development, trafficking, reporting and analysis, and optimization.

Responsibilities:

  • Identifying, developing and maintaining relationships with online mobile publishers and affiliates.
  • Delivering online mobile media buys to support online direct-response, customer acquisition and transaction advertising at allowable acquisition costs.
  • Negotiation of the mobile media buy, contact review and approval.
  • Full relationship management of assigned partnerships; including appropriate communications, monitoring of current marketing campaigns, and development of new initiatives.
  • Monitoring tracking, delivery and campaign performance on an ongoing basis.
  • Providing performance analysis and executing on that analysis to ensure positive ROI and other company goals.
  • Optimizing buys, renegotiating programs, canceling or renewing as necessary.
  • Managing the creative development and execution to support the online media effort (including copywriting and providing art direction and technical specifications), and ensuring creative Trafficking requests are fulfilled.

Qualifications:

  • Bachelor’s degree in a related field.
  • 1-3 years directly related experience for mobile online media buying.  Additional non-mobile online media buying a plus.
  • Extensive experience purchasing and managing a variety of online media campaigns and mediums (mobile apps, mobile ad networks, banners, email, contextual, ad exchanges, etc.). Experience with various deal structures including CPM, CPC, and CPA. Knowledge of the unique nuances and structural characteristics of mobile environment & mobile campaigns.
  • Experience managing, optimizing and growing multiple direct response online media campaigns and partnerships.
  • Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on your analysis.
  • Experience with campaign management/ad serving technologies or the principles thereof (e.g., Dart, Atlas DMT, etc).
  • Advanced analytical and mathematical skills, along with intermediate knowledge of Microsoft Excel.
  • Thorough understanding of online creative strategy development.
  • Experience managing multiple, competing priorities, duties and/or projects.
  • Proven ability to accommodate evolving responsibilities and last minute changes.
  • Strong decision-making, organizational, planning and problem-solving skills.
  • Excellent project-management and time-management skills.
  • Ability to work well independently and within a team environment.

To Apply

upload your resume

or send resume to Spark4Hire@spark.net Be sure to include the job description in the subject line.

Send resumes via mail or fax to:

Spark Networks
Attn: Human Resources
8383 Wilshire Blvd., Suite 800
Beverly Hills, CA 90211
Fax: (323) 658-3001

Spark Networks is an equal employment opportunity employer and does not discriminate on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, age, religion, creed, disability, marital status, veteran status, political affiliation, or any other factor protected by law.