Iconic Jewish Community to Feature Winning Slogans as Part of its New National Ad Campaign
LOS ANGELES (May 20, 2014) – After a Twitter- and Instagram-wide search for the best slogans celebrating the cultural ties that unite Jewish singles, JDate®.com, the iconic community responsible for more Jewish marriages than all other online dating sites combined, has named Jonathan Morvay, Anthony Ramanauskas and Ricky Sans the winners of its “Get Chosen” social media contest. Consumers and aspiring marketers entered the contest by posting their original “Get Chosen” taglines via Twitter and Instagram using the hashtag #GetChosen. The contest ran from April 23 through May 9 and the winning slogans are:
- “Find Mr. Right to Left” by Jonathan Morvay
- “Because Dating Shouldn’t be as Hard as Parting the Red Sea” by Anthony Ramanauskas
- “Matzah Ball Recipes Don’t Survive on their Own” by Ricky Sans
Starting this month, the three winning slogans will be used in Out of Home ads in Los Angeles and New York, with the first launching at the Grove in Los Angeles and in New York’s Times Square on May 19. The slogans will also be used in national digital ads across a variety of channels, including YouTube, Facebook and a group of Jewish-centric outlets. The three winners will also be awarded the chance to find true love with a free year on JDate.
“The ‘Get Chosen’ rebrand is all about highlighting the voice of the Jewish community, and this contest was a perfect vehicle to allow the community to speak directly, while further contributing to the authenticity of the campaign,” said Greg Liberman, CEO of Spark Networks®, the company that owns and operates JDate. “We are thrilled with the submissions we received, which highlight the commonalities and traditions that resonate with the JDate community, and we hope the winners are just as excited as we are to see their slogans ’in lights.’”
“Get Chosen,” a marketing campaign that further emphasizes the “J” in JDate, is JDate’s first major rebrand since its birth in 1997. The multi-platform campaign launched in February 2014, across various print, digital and social channels. The “Get Chosen” contest marks the first time JDate has formally sourced creative marketing materials from its members and potential members. Entries were judged based on composition of the material submitted and its relevance to the “Get Chosen” theme.
To view all contest submissions, visit the Get Chosen contest website. For additional information about JDate, visit www.JDate.com, or to arrange an interview with a JDate spokesperson, contact firstname.lastname@example.org.
Formula PR for JDate: 310-578-7050
Mira Yellin, email@example.com
With more than 750,000 active members worldwide, JDate® (www.JDate.com, www.JDate.co.uk, www.JDate.co.il and www.JDate.fr) is the leading online community for Jewish singles, responsible for more Jewish marriages than all other dating sites combined. JDate is owned and operated by Spark Networks®, Inc. (www.spark.net), whose mission is to create iconic, niche-focused brands that build and strengthen the communities they serve. Spark Networks’ shares trade on the NYSE MKT under the symbol “LOV” (NYSE MKT: LOV). In addition to JDate, the Spark Networks portfolio of consumer websites includes, among other brands, ChristianMingle® (www.ChristianMingle.com).