Iconic Jewish Community Encourages Consumers to Express their Creativity for a Chance to Have their Slogans Featured as Part of the Brand’s New Ad Campaign
LOS ANGELES (April 23, 2014) – On the heels of JDate’s first-ever rebrand, the iconic Jewish community responsible for more Jewish marriages than all other dating sites combined, today launched a contest that provides consumers the opportunity to submit their own “Get Chosen” slogans. Similar to the ads recently unveiled as part of JDate’s new “Get Chosen” campaign, the tagline submissions should celebrate the cultural ties that unite Jewish singles, highlighting the unique traditions identified with, and appreciated within, the Jewish community.
Starting today through May 9, 2014, JDate is opening the floor for consumers and aspiring copywriters to enter the contest by posting their taglines via Twitter or Instagram using the hashtag #GetChosen. Three winners will be announced on May 16, 2014, and will be eligible to win a free year on JDate and a chance to have their slogans published as part of the new, attention-grabbing ad campaign.
“The launch of JDate’s ’Get Chosen’ campaign sparked a lot of conversation and we want to provide the opportunity for people to tell their own ’Get Chosen‘ stories by creating and submitting unique taglines that showcase their Jewish experiences,” said Greg Liberman, Chairman and CEO of Spark Networks®, the company that owns and operates JDate. “The idea behind the ’Get Chosen‘ contest is to share and inspire taglines which celebrate the unique Jewish experiences uniting the JDate community. We look forward to seeing submissions by those who understand the important and, quite often, humorous nuances of being Jewish. ”
“Get Chosen” is JDate’s first major rebrand since its birth in 1997. The multi-platform campaign launched in February 2014, across various channels, including print, digital and social. The creative for the campaign was conceptualized by ad agency The Terri & Sandy Solution.
Digital billboards launched in New York’s Times Square accompanied by a street sign campaign throughout Chicago. Out of Home expansion is also scheduled to launch in other key markets in the near future. Some of the most notable taglines from the “Get Chosen” campaign include, “More Jews than a Chinese restaurant on Christmas” and “Find someone who wasn’t on your Birthright trip,” which are intended to lightheartedly reiterate experiences that resonate with the Jewish community.
New creative elements will also roll out later this year. In addition to adding the tagline “Get Chosen” to its logo, JDate revealed a new homepage design to reinforce the brand’s position as the go-to community for Jewish singles to share their many commonalities, connect and create meaningful, lasting relationships.
For official “Get Chosen” contest rules and details please visit: www.getchosen.com. For additional information about JDate or to arrange an interview with a JDate spokesperson, contact firstname.lastname@example.org.
Formula PR for JDate: 310-578-7050
Mira Yellin, email@example.com
With more than 750,000 active members worldwide, JDate® (www.JDate.com, www.JDate.co.uk, www.JDate.co.il and www.JDate.fr) is the leading online community for Jewish singles, responsible for more Jewish marriages than all other dating sites combined. JDate is owned and operated by Spark Networks®, Inc. (www.spark.net), whose mission is to create iconic, niche-focused brands that build and strengthen the communities they serve. Spark Networks’ shares trade on the NYSE MKT under the symbol “LOV” (NYSE MKT: LOV). In addition to JDate, the Spark Networks portfolio of consumer websites includes, among other brands, ChristianMingle® (www.ChristianMingle.com).