The Spark Networks team is made up of energetic, innovative, self-starting individuals who thrive in a fast-moving, creative environment. We're an equal opportunity employer with a comprehensive employment package that includes competitive salaries, medical benefits, a 401k program, and flex spending accounts. If you think your particular skills and experience would add to our team, we'd love to hear from you.
Affiliate Marketing Manager
Beverly Hills, CA or Provo, UT
The Affiliate Marketing Manager will be responsible for managing all aspects of our internal and external affiliate programs and delivering affiliate marketing buys to support customer acquisition and transaction goals at allowable acquisition costs. The Affiliate Marketing Manager will continuously identify, evaluate and recruit new affiliates in order to increase distribution; as well as interface with internal marketing and product and technical groups to develop, implement and support affiliate marketing strategies and programs. This individual will steward, coordinate and oversee campaigns through all phases of launch and maintenance, including negotiation of affiliate partnerships and deals, contract review and approval, creative development, trafficking, reporting and analysis and optimization.
Day-to-day responsibilities include:
- Maintaining and growing our Commission Junction and in-house Affiliate Marketing programs
- Sourcing, evaluating and recruiting new affiliate partners
- Monitoring affiliate practices and ensuring compliance
- Maintaining relationships with affiliates and other partners as well as motivating partners to improve campaign performance; maintaining relationships with network providers (primarily Commission Junction and others)
- Negotiating and reviewing affiliate advertising agreements (rates, placements, parameters, etc)
- Managing the creative development and execution to support the affiliate marketing effort (including copywriting and providing art direction and technical specifications), and ensuring creative trafficking requests are fulfilled
- Monitoring tracking, delivery and campaign performance on an ongoing basis
- Generating campaign performance reports, providing performance analysis and executing on that analysis to ensure positive ROI
- Generating monthly voucher/invoices based on affiliate partner activity
- Optimizing buys, renegotiating rates, canceling or renewing as necessary, as well as refreshing and optimizing creative units and media placements
Requires:
- 1-3+ years directly related experience as an Affiliate Marketer.
- Familiarity with affiliate marketing networks (LinkShare, Commission Junction, BeFree, Google ), search engine marketing.
- Experience negotiating, purchasing and managing a variety of online media campaigns (banners, emails, pops, contextual, etc.).
- Experience with various deal structures including CPM, CPC, hybrid, etc. especially CPA.
- Knowledge of the unique nuances and structural characteristics of campaigns.
- Experience managing, optimizing and growing multiple direct response online media campaigns and partnerships.
- Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on your analysis.
- Experience with campaign management/ad serving technologies or the principles thereof (e.g., Atlas DMT).
- Excellent fiscal responsibility.
- Advanced analytical and mathematical skills.
- Thorough understanding of online creative strategy development.
- Experience managing multiple, competing priorities, duties and/or projects.
- Proven ability to accommodate evolving responsibilities and last minute changes.
- Strong decision-making, organizational, planning and problem-solving skills.
- Excellent project-management and time-management skills.
- Ability to work well independently and within a team environment.
- PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Send all resumes via mail, email, or fax to:
Spark Networks
Attn: Human Resources
8383 Wilshire Blvd., Suite 800
Beverly Hills, CA 90211
Fax: (323) 658-3001
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Be sure to include the job description in the subject line.
Spark Networks is an equal employment opportunity employer and does not discriminate on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, age, religion, creed, disability, marital status, veteran status, political affiliation, or any other factor protected by law.